How to Invest

GIC SAVING

Articles

Directory

Resources

Home


Articles

AIDA and Dagmar Models for an Advertising Agency

An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client's services or products. Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients. For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales.

For a person working as an advertising agent, it is very important to know about the buyer's psychology. Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better. There are ample of theories to explain the process that goes in the buyer's mind when he/she goes to purchase anything. The process is not the same for each buyer and it is sequential.

One of the popular features followed by ad agencies is AIDA. AIDA is a acronym stands for: A - Attention I - Interest D - Desire A - Action The AIDA model states that advertising agency should know how to draw attention of a buyer to get the customer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising agency's duty to create a desire in a buyer to buy a specific product. All three steps of the AIDA policy will help you to stimulate the action towards the purchase of a product. AIDA theory guides and leads you to build a better advertising business.

BIG B's of advertising world have followed AIDA to generate good advertisement campaigns. Another model called DAGMAR has now increasingly become more popular and comprehensive than AIDA. DAGMAR steps are more defined and easy to apply.

Term DAGMAR is an acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must carry a potential customer through four stages: I. Awareness II. Comprehension III. Conviction IV.

Action Suppose you are having a service or product and your customer knows nothing about the product. As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement regarding your product on respective websites. Comprehension is the second step of DAGMAR.

Try to know the answers to these following questions. a) What is your product about? b) What are product's potential features and benefits of product? c) What will your customer get from your product? And how? Answers to all these questions will help you to get a potential customer. Next stage is conviction and this is very important. Convince your customer by telling him the benefits of your product.

After convincing, your next step starts i.e. action, which is not controlled by you. You have to depend on the customer. However, your previous actions will have a major role to play. If you have been able to convince, the customer ad have answered him satisfactorily and then you will definitely be the winner of the day.

Keith George always writes about valuable news & reviews. A related resource is Ads agencies Further information can be found at Economy



Building Wealth






Quick sell tips - Often wonder why some houses can have a number of showings after its first week on the market, and similar ones seems to be left with no attention? A quick sell of a house is common enough to be expected by home sellers, but rare enough to remain a phenomenon in the market.

Oxfordshire Prime Property Remains Hot - Oxfordshire estate agents have been talking about the growth in million pound houses and the increase in millionaire homes coming to market for a long time.

Do you need tips to sell your house fast - Sometimes, we have to sell our homes fast.

Popular Subjects The People Will Pay For - IIf you're still having a hard time trying to figure out which niche market to go into, start by simply spending some time asking questions of yourself.

Best on the Web How to Locate Research Fund Your Next Real Estate Deal - If you?re tired of trying to put together a real estate deal that will move you closer to your ever-elusive goal of financial independence you need to put the power of the Internet to work for you.

more...

ęCopyright 2020 CraigieTaylor.com All rights reserved.
Unauthorized duplication in part or whole strictly prohibited by international copyright law.